C233 Run New Mode
C233 Run New Mode
"That's good." Wu Tian nodded and did not pursue the matter.
"Mr Wu, it was our mistake just now that affected your appetite. Let's prepare another table for you as an apology." After Yang Guang said this, he turned to Lu Kang and ordered, "Quickly arrange for the kitchen to cook all the signature dishes in our hotel. I want to personally serve …"
"No need."
Wu Tian interrupted him before he could finish, "I'm full, so there's no need to trouble Boss Yang."
"Fine, as long as Mr Wu wants to eat in the future, he can come to the hotel at any time. I'll treat him." Yang Guang did know how to flatter and flatter. He smiled as he curried favor with Liu Tie.
"Thank you for your good intentions, Director Yang." After thanking him, Wu Tian rolled his eyes slightly: "Oh right, Director Yang, do you have any thoughts about me?"
"No, I don't think so." Yang Guang was slightly stunned by the question. He laughed and flattered, "I feel that Mr Wu is a broad-minded, promising young man."
"Stop flattering me."
Wu Tian waved his hand impatiently, he was too lazy to beat around the bush and went straight to the point, "Director Yang, I'm very interested in your hotel."
"Being able to gain Mr Wu's favor is an honor for our hotel. As long as Mr Wu likes it, he can come over at any time …"
"No, no, no." Wu Tian waved his hand, "Director Yang, you don't seem to understand what I mean."
"Then you mean …?"
"I mean to invest in your hotel and be your partner." Wu Tian directly revealed his intention.
From the moment he entered the hotel, he had been attracted by the location, layout, and effects of the renovations. He had an impulse to invest in the hotel.
He currently had two relatively small restaurants in his possession and was short of a large, integrated hotel.
"What?"
Yang Guang was shocked by his words and asked in disbelief, "I didn't expect Mr Wu to be interested in the restaurant."
"To be honest, I'm running two restaurants, but the scale is rather small." After Wu Tian said this, he asked again: "I wonder if Director Yang is interested in cooperating with me?"
"This …" Yang Guang hesitated.
For now, the hotel was running normally and the profits were quite good. He did not need any investors to get in, and he did not want anyone else to get a share.
However, if he refused, Wu Tian's influence could crush his hotel in a matter of minutes. This would be a disaster for the hotel.
This matter left him in a dilemma. It wasn't good to agree, but if he didn't agree, he was afraid of bringing trouble to the hotel.
"Director Yang, do you know why I invested into your hotel?" Wu Tian saw the worry in Yang Guang's heart and asked with a smile.
"I don't know."
"Then I'll tell you." Wu Tian pulled up a chair and sat down, explaining very seriously, "The reason why I want to invest in your hotel is not because I value your current profit, but because I feel that this hotel has unlimited potential. If I were to take over, then it would increase the hotel's profit by 3-5 times, which is also very beneficial for Director Yang."
"Mr Wu, may I ask, what method do you use to raise the profit of the hotel by five to ten times?" Yang Guang felt that this statement was a bit exaggerated.
He felt that the hotel was in full swing and its profit margin had already reached a high level. There was no room for improvement at all.
"The reason why your hotel is so popular right now is because of the low price and service provided by the high end of the restaurant. That's why the profits are so low."
"Makes sense." Yang Guang nodded in agreement.
He didn't expect Wu Tian to point out the hotel's drawbacks so easily.
In terms of the hotel's current location, environment and interior decoration, it was originally intended to be a high-end hotel.
However, the target was too high and the flow of customers was too low. Thus, he decided to lower the price of the dishes and take a more profitable and marketable approach.
Yang Guang thought for a moment and asked, "Mr Wu, what good method do you have to change this situation?"
"It's very simple. As long as we introduce detailed management, we can change the current situation."
"Fine management?"
"Right." Wu Tian nodded, took a sip of tea and said, "Your hotel's service is too poor. First, we have to improve the quality of service and the management level."
"But …"
"I know. Your hotel is a low-margin hotel, with no way to put more money into the service. That's what I'm going to say next." Wu Tian paused for a moment and continued, "The price of your dishes is very low, but the quality of your dishes is also very poor. They are one grade lower than other restaurants of the same level."
"We are looking at middle and lower end customers who don't have high demand for dishes, so we can save money."
"This idea is wrong." Wu Tian took out a cigarette and lit it up, and said with a face full of confidence: "Doing low is equivalent to smashing a brand, your income is getting lower and lower, your service is getting worse and worse, your dishes are getting worse and worse, the prices of your dishes can only get lower and lower, and your profits are also getting lower and lower, so to put it bluntly, this is a vicious circle. Over time, the consumers you nurture will only get lower and lower. "
"Listening to your words is better than reading for ten years." After hearing that, Yang Guang couldn't help but stick out his thumb.
It was not flattery, he was truly convinced by Wu Tian's words this time.
The young man in front of him was indeed a knowledgeable person. After having a meal at the hotel, he was already clear about the shortcomings of the hotel's operating mode.
"The next part is the main point." Wu Tian shook the ashes from his cigarette and said with a smile, "Other than refining the management and improving the service quality, the most important thing is to improve the quality of the dishes."
"That's easy to say, but hard to do."
"It's not hard, just let the hotel introduce the special dishes."
"What special dish?"
"For example, there are many specialties in the Fuyuan Restaurant. In that small restaurant, the price of the dishes is even higher than your Star hotel, and there's no need to talk about the profits. If you can bring in those dishes, the inn's signboard will immediately open."
"Your idea is not bad." Yang Guang nodded in approval before pouring a bucket of cold water: "Fuyuan Restaurant are all private and special dishes, let alone introducing them, some of the dishes can't even be eaten, and must be reserved in advance."
"The food that you can't eat is for marketing and gimmicks."
"Fuyuan Restaurant is truly unusual." Yang Guang shook his head with a bitter smile and said with a sigh: "I really admire the boss of Fuyuan Restaurant. He has such a brilliant marketing strategy. Even many of the big hotels are unable to match up to him."
"Good marketing is just a icing on the cake. Fuyuan Restaurant's trump card is still a chef with a bunch of specialties. Only dishes are the trump cards."
"Right, what you said makes a lot of sense."
"If I bring the dishes from Fuyuan Restaurant into your hotel, what do you think will happen?"
"Business in the hotel is good." After Yang Guang answered, he changed his tone, "However, this is a little unrealistic. It's impossible for us to introduce the dishes of Fuyuan Restaurant, as many big hotel owners want to purchase Fuyuan Restaurant, but they all refused us. I had even heard before that someone had forcibly purchased the restaurant, and the chefs had all left with the boss. Without a chef's Fuyuan Restaurant, it would be completely useless. "